A comprehensive look at this trusted retail destination and how to plan a visit.
Located in the heart of downtown New Britain, New Brite Plaza offers a convenient shopping experience with a variety of stores and dining options. From quick bites like Dunkin’ and Taco Bell to specialty spots like Uncle Ben’s Jamaican Restaurant and Chinatown Express Kitchen, visitors have plenty of choices to satisfy their cravings. The plaza also houses essential services such as Planet Fitness, Advance Auto Parts, and Rent-A-Center, along with retail shops including Rainbow Shops and Fantastic Jewelry.
The plaza is designed with accessibility in mind, featuring wheelchair-accessible parking, entrances, and restrooms, alongside modern payment options such as credit, debit, and NFC mobile payments. Open 24 hours every day, it serves as a bustling local hub where people can shop, dine, and take care of everyday needs at any time of the day or night.
Shoppers appreciate the plaza’s downtown setting, which benefits from nearby police presence contributing to a generally safe environment. With a mix of local businesses and well-known brands, New Brite Plaza remains an active and familiar destination for residents and visitors alike. Whether stopping by for groceries, fitness, or a meal, it offers a practical and accessible space in New Britain’s vibrant community.
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Explore the shops and vendors that make New Brite Plaza a great place to visit.
Step-by-step directions and a map to help you reach New Brite Plaza.
| Monday | Open 24 hours |
| Tuesday | Open 24 hours |
| Wednesday | Open 24 hours |
| Thursday | Open 24 hours |
| Friday | Open 24 hours |
| Saturday | Open 24 hours |
| Sunday | Open 24 hours |
Hours may differ on public holidays.
Genuine opinions and reviews from the New Brite Plaza community.
4.1/5 — 820 verified reviews
This is a decent little plaza right off the highway in downtown New Britain Connecticut there's a lot of shops and restaurants in this area being that it's downtown the police station is only a couple of hundred feet away from this location so it's pretty safe to shop here at any given time there's usually quite a few people going about their business I don't see a lot of crime and violent activity happening in this area at least not during business hours I will highly recommend you stop by this location as it has many stores to accommodate your needs it has a grocery store in a few restaurants which feature Asian Chinese and Jamaican food or West Indian food as would call it there's also a Taco Bell on the location a Subway in the location any McDonald's in the location so you can get your favorite fast food if you don't want to eat locally if you do want to eat locally and help out small business owners there's plenty of places to do so the street is like with small boutique restaurants and stores most of the prices are very moderate. I highly recommend you come try out this location.
Curtis Wilson
Mar 13, 2026
Believe it or not for y'all from out of town, but this plaza is one of the beating hearts of New Britain.
Jane Ryan
Mar 09, 2026
Great shopping center. The Planet Fitness, Key Foods Grocery, Super Laundry and McDonald's all the best!
Ricky “definefreedom” Sutherland
Mar 03, 2026
Nice place, it has a toddler area and some trampoline for 8years and under. We stayed 90 minutes and it was great.
Noviembre Ruiz
Mar 01, 2026
Here yo can find Winners (off track betting), Advance Auto, Uncle Ben’s Jamaican Restaurant, Dunkin Donuts, McDonald’s, and several other small businesses. It is a little sketchy in this plaza at times, but there is often a police foot patrol on the premises to offset this. I believe that it is mostly safe. It is a very busy and popular plaza… which is good.
K Lap
Feb 27, 2026
In short, the doctor is very attentive and a very good listener to how do you feel much better after my visits.
Greg Swanson
Feb 23, 2026
King Grocery is awesome, I love that they have everything I need, I don't have to drive to Hartford. The store is clean, everything is neatly stocked, and fresh, and the prices on most items aren't bad. Most of all the employees are friendly and helpful. The owner needs to smile more.
Lele Thomas
Jan 25, 2026
Get a fish filet and watch the seagulls on the green painted concrete. That's just a taste of "Hard Hitting's" finest plaza. Great parking for Capitol Lunch
Handsome
Jan 16, 2026
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